Overpricing a home to get the listing is the oldest scheme in real estate: smooze the seller and compliment the home to get the listing, then ask for a price reduction 30 days later. You should insist on a written, well-researched computerized market analysis to determine the realistic amount your home will bear in today's market and price it accordingly. First, select your real estate agent based on his/her credentials. Then decide on price. Never select an agent based solely on the price they recommend.

     Only seven percent of qualified buyers come from yard signs and only eight percent from newspaper ads. That's why the failure rate for "For Sale By Owner" is so high. Most qualified buyers are generated by real estate agents through referrals, past customers and clients, and various proactive marketing activities. In other words, most buyers are generated from a pool of buyers who have been professionally nurtured and developed over time.
     That's why it's so important to engage the services of an agent who has developed a substantial and successful business over the years. You can greatly improve your chances of getting the highest price from the most qualified buyers by working with the most successful REALTORS® ... The Cheryl Love Team.

     Your home will sell within a range of what similar homes are selling for. And because every home is unique, your home will probably sell in either the high or low end of that range depending on its condition. The Cheryl Love Team will do a market analysis collecting data to help you decide where to put the price. It's not an easy process, but it's not mysterious either.

     Many sellers mistakenly feel that if an agent has other listings in the area this will hurt their selling efforts because that agent may divert potential buyers to those other homes instead of theirs.
     Actually, what really happens is that all of those competing properties generate a higher level of  buyer activity for all of the properties which benefits everybody. Some buyers calling in on your home may ultimately decide to buy one of the other homes because of personal preferences but, in the same regard, buyers looking at the other homes will also be introduced to yours by the agent. This is a tremendous benefit to you. Buyers very seldom buy the home they first call in about. Every listing is another "billboard" which generates valuable buyer calls which is the first step in developing a good working relationship between the agent and the buyer. As a result most qualified buyers are working with real estate agents who have the larger personal listing inventories. This is a major benefit to all of the sellers listed with those agents. This is one of the reasons why The Cheryl Love Team sells a high percentage of their own personal listings.
     Fact: One major advantage of listing with The Cheryl Love Team is that every call generated by a sign, ad, or special marketing promotion goes directly to The Cheryl Love Team instead of being anwered by whomever happens to be on "floor duty," which is what typically happens in a real estate office. The Cheryl Love Team's sellers are confident that all inquiry calls are much more likely to be converted to a sale.

     Your home is in competition with all of the other homes on the market for the best and most qualified buyers. There are generally more homes on the market than there are buyers. That's why such a high percentage of the homes that go on the market don't sell. You need an aggressive, proactive real estate agent to get your home sold and for the highest net price to you.
     Promotional costs such as photos, brochures, ads, MLS inserting fees, printing, direct mail, signage, etc., are vital to getting the results you want, but they are all expensive. The Cheryl Love Team invests heavily into the marketing of your home. Will a discount broker offer a complete marketing campaign? Hardly! Most of these "discretionary" expenses are the first to be eliminated when the brokerage fee is negotiated downward, although most of the time without the knowledge of the seller. These "discretionary" investments are some of the most important for getting the desired results. Don't be penny wise and pound foolish!
     Also, does a discount broker have a staff to personally attend to your specific needs? Does he/she have a proven track record of success, or is he/she using the discounted commission to win your business? Does he/she have the expertise to guide you through problems that may develop during the closing process? We think not! And remember, you only pay a commission when your property sells successfully. You owe nothing if The Cheryl Love Team does not get results (which is highly unlikely).
     There are a lot of Myths going around about the selling of real estate, but the Truth is that The Cheryl Love Team gets results. Put them to work for you!